Simply print the sign on letter-sized paper and view it from a suitable distance to test visibility. One look should be enough to grasp the message of the sign, as well as its graphical appeal.
The level of visibility that will be created is one of the first things to think about when selecting a color scheme. Viewers will be more drawn to your signage if you use a light color font or image on a dark background or a dark font or image on a light backdrop. Fonts should be legible and straightforward to read. The actual message of the sign should never be overwhelmed by the background or design.
Because colors have a psychological impact on people, you should pick hues that most closely represent your company or organization’s theme. Warm colors tend to make individuals feel more at ease and allow them to stay longer.
If you want clients or consumers to spend extra time in your store or restaurant, pick a pallet of colors with comforting layers of reds, oranges, and yellows. Yellow is a popular color across the world. Personalize your signage by selecting a distinct hue such as hot pink or electric green. Strong reds and blues are always popular choices.
- Do you already have a well-known brand color for your company? Unless you’re ready to make a complete change in the style of your marketing, you should stick with it.
- Do you want to attract potential consumers’ attention, arouse their senses or inspire a particular emotional response? What will most likely pique their interest? Colors such as orange, yellow, and red are typically associated with a high level of stimulation, whereas blues, greens, and violets are often associated with a lower degree of arousal. However, by boosting or reducing the colors in these families
- Never allow a strong background color or design to overpower the most crucial information on your signage.
- For a more powerful impact, work with contrasting complementary pairs.
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