Simply put, digital marketing is the practice of utilizing digital platforms such as websites and social media for the purpose of promotion communication.
If you use social media, you’ll be familiar with the advertising that appear in your feed-that’s digital marketing.
Traditional marketing, on the other hand, often employs traditional ways of reaching out to customers, such as billboards and printed media.
Traditional marketing, up until the invention of the internet in the 1990s, was practically the only sort.
The means through which an audience receives a marketing message is the primary distinction between digital and traditional marketing. Traditional marketing may be conducted using conventional media such as books and newspapers, but digital marketing uses electronic media like social media or websites.
The immersive experience of a memorable TV commercial, as well as the tactile nature of a Rolling Stone edition, are just as essential today as they were 20 years ago because of their long-term impact on your memory. Emotionally, you attach yourself to their brand, which means they will remain at the top of your thoughts.
Digital marketing, on the other hand, is every bit as essential as traditional marketing. Digital marketing engages all of your internet’s contact points to reach you.
Which to Choose?
Finding the appropriate balance between traditional and digital is critical to a successful marketing campaign. Digital marketing and traditional marketing are yin and yang in 2020. Both have their place in a marketing plan, but when combined, they become greater than the sum of their parts.
Traditional marketing has recently been downgraded by marketers due to the development of social media. Traditional marketing, on the other hand, continues to have a role in a customer’s everyday routine. Your money might be better spent if you can afford to advertise your campaigns in publications and prime-time TV programs.
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